Awesome plugin saving me tremendous amounts of time and hassle! Highly recommend!
Emil Pedersen
PPC Specialist
FREE CHROME EXTENSION
Stop wasting time on Google Ads match types
One-click control over your keyword match types. Save hours every month and improve campaign performance.
The Problem
Google automatically sets new keywords to “Broad” match when you’re adding them to your campaigns. If you want “Exact” or “Phrase” match, you have to add extra symbols manually each time, which is:
- Time-consuming and tedious
- Error-prone and frustrating
- Leads to wasted ad spend
Our Solution
Our Chrome extension brings back the match type selector, letting you choose between Exact, Phrase, or Broad match with a single click before adding keywords.
- Simple one-click match type selection
- Bulk update all terms at once
- Works with all Google Ads screens
How it works
01
Install the Extension
Add our free Chrome extension to your browser in seconds. No account creation or configuration needed.
02
Choose Your Match Type
When adding keywords to your Google Ads campaigns, simply click Exact, Phrase, or Broad to set your match type.
03
Update in Bulk
Change match types for multiple keywords at once before adding them to your campaigns. Save time and reduce errors.
What the PPC expert say
The best extension there is. Very easy to exclude keywords in different match types
Marketing Garden
Agency Owner
Very useful add-on! Thank you so much for creating this tool!
Tyrone Caberte
Digital Marketer
Frequently asked questions
Is this extension really free?
Yes, the Google Ads Match Type Helper is completely free with no limitations or premium versions. We built it to solve our own frustrations with Google Ads and decided to share it with the PPC community.
Is my data safe?
Absolutely. The extension works locally on your device and does not send your data to external servers or third parties. No personal information is collected, and your Google Ads account data remains private.
Will this affect my campaign performance?
Only positively! By giving you more control over match types, you can reduce wasted ad spend from overly broad matches and improve your targeting precision. The extension doesn’t change anything in your account without your input.
